Collegiate Items
Admissions
Campus tours and college fairs are nothing without some branded swag. Hand prospective students and their families logoed notebooks and pens that they can use right away while exploring the campus. Stickers and water bottles are fun, budget-friendly items that are easy to hand out during a live event. Welcome new students by sending acceptance letters and brochures in logoed folders, and to really win them over, include a branded wireless charger. Don’t forget to direct them to the campus bookstore to stock up on more promo before their first day.
Game Day
From pep rallies to football Saturdays, there’s no shortage of school spirit at colleges. Help students and alumni get amped for the game and make some noise with cheer gear like foam fingers, pom poms and spirit sticks. Although apparel like tees, hoodies and caps are a must, don’t overlook other necessary accessories like clear stadium bags, as well as lanyards for staff.
Graduation
Congratulate graduating students with items like stuffed animals and food gifts on their big day. Consider offering engraved picture frames or debossed diploma holders to gain more long-term exposure. And to make sure their alma mater is spotted post college, provide beautiful high-end padfolios and pens they can take to their first job.
Alumni Associations
Many former students join alumni associations and continue to represent and donate to their school. To remind alumni how important they are, offer a free branded item upon joining the association, like a tumbler or mouse pad, and build in tiered gifts for future donations based on amount. These gifts can go from super basic, like a pen, to more elaborate, like elegant gift sets. The more appreciated alumni feel, the more proudly they’ll wear their gear and continue to support their school.